TPU membrane: The key password for upgrading the user experience of car massage airbags
The competitiveness of the car seat massage function is ultimately reflected in the delicateness of the user experience. TPU film has become the key code for cracking high-end experience with its precise empowerment of massage texture, convenience of use and scene adaptability.
2025-09-26
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TPU membrane: The key password for upgrading the user experience of car massage airbags
The competitiveness of the car seat massage function is ultimately reflected in the delicateness of the user experience. TPU film has become the key code for cracking high-end experience with its precise empowerment of massage texture, convenience of use and scene adaptability.
The accurate restoration of simulated massage texture is the core breakthrough. The essence of professional massage lies in "controllable force and delicate contacts". The dynamic elastic modulus of the TPU membrane can be accurately adjusted (10-50MPa), which can simulate different pressing pressure levels according to the needs of the massage part. For the tension areas of the waist and back muscles, a high-modulus membrane material is used to achieve deep compression; for sensitive parts of the shoulder and neck, a low-modulus membrane material is used to achieve gentle kneading. Its deformation accuracy of 0.1mm allows the contact contour formed when the airbag is inflated, avoiding the stiffness of the traditional rubber film "fuzzy pressing". Feedback from a high-end model showed that the massage airbag using TPU membrane scored 9.2 points (out of 10 points), far exceeding the 6.8 points of the rubber membrane airbag.
The adaptability of all scenarios improves convenience. Users have significant differences in massage needs in different scenarios, and the weather resistance and stability of TPU membranes support the reliable use of multiple scenarios. In the northern winter at -30℃, the glass transition temperature is as low as -50℃, and the airbag filling and deflation action is not stagnant; after exposure to the sun at 70℃, the membrane body does not soften or deform, and the massage accuracy remains stable. Even if the massage function is turned on for a long time (4 hours in a row), the thermal stability of the TPU membrane can avoid performance attenuation caused by frictional heat generation. Traditional PVC membranes are prone to adhesions in this scenario, affecting the smoothness of use. In addition, its anti-fouling properties make it difficult for the airbag to absorb sweat and dust. When cleaning, you only need to wipe it with wet wipes, reducing user maintenance costs.
Rapid response to personalized needs enhances product appeal. Consumers’ personalized demands for massage mode are increasingly diverse, and the ease of forming of the TPU membrane supports the rapid customization of airbag structures with different functions. The "soft and soothing" airbag launched for female users uses an ultra-thin (0.1mm) high elastic TPU membrane to achieve low-force and high-frequency vibration; the "deep relaxing" airbag designed for business people uses thickened (0.3mm) high-strength membrane material to create three-dimensional pressing contacts. A car company has leveraged the customization advantages of TPU membrane to launch 3 exclusive massage packages, which has increased the market share of models equipped with this function by 18%.
